Candy Crush UnWrapped introduces a new way of destroying some candies! It is an exciting collaboration combining the fun of this matching strategy game with Spotify to enable customizable in-game music. Players are not only able to listen to their favourite music while playing the game, but are also given interesting personalized content to easily flaunt their progress and achievements with friends and followers on social media.

The Problem: GenZ has a fast-paced short attention span does not find Candy Crush exciting. The current demographic (moms) is a contributing factor for this disconnect.

Insight: research shows 91% of GenZ likes or loves music, which Candy Crush lacks.

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